place du social commerce

5, 7 or 10 stars systems have major drawback : they average people perceptions. I will show you two situations :
100 people giving their opinion on a product quality (sample). 50 are absolutely satisfied, 50 are absolutely not satisfied. The star representation of that situation is :

Now imagine we have 100 people with mixed feelings. With the star’s system we get this one :

So, we got two different situations resulting in the same representation with the stars rating system. It’s a pity.

A powerfull feedback system should absolutely :

• Do not average individual words into the global group thinking
• Allow navigation into reviews depending on what the people are thinking (I want to read the comments from people absolutely not satisfied on this item)

At lidoli (like don’t like) we propose differents ways to collect and display people feelings.

First we use a color scale :

Then we define a set of items to caracterize the evaluated object. For instance we could have 5 items to assess a wine (it’s only a sample, purists will forgive) :

• Mouth
• Nose
• Packaging
• Price
• Word of mouth

If 50 people give their opinion on 5 items we obtain a colored matrix. If we sort this matrix, moving the positive feeling on the top and the negative on the bottom, we obtain something like that :

(Sorry items are in French).

What do we gain here ?

• Immediate ranking from pro (up) to cons (down)
• Readability of opinion’s distribution
• Ability to use this widget as a remote control to navigate into reviews (i want the comments from people feeling ‘Red’ on ‘Nose’
• Possibility to use the items as search criteria into a qualitative search engine

The stars same stars representation give this one :

We believe that the colored picture is more powerfull.

The system can be used for social commerce purpose or other fields like citizen participation, foresight, team building.

We think it is more transparent than the 5 stars rating system.

Sorry for my english